Channel Sales & Marketing teams

According to Forrester, B2B technology buyers have at least 70% of the information they need before they want, or need, to speak to a salesperson.

Because buyers don't care about our quarterly focus, this is a problem for sales cycles that extend beyond that period.

Maintaining long-term engagement has never been more important if you are to leverage the value of partner relationships with their customers and prospects beyond running 'one and done' events.

Who’s it for
  • Established and new IT & Security vendors.
  • IT & Security Distributors.
  • UK & EMEA.
Service Information
  • Access to engaged buyer communites.
  • Inclusion of their data (via data sharing agreement).
  • Sales and Marketing Strategy and Planning.
  • Brand amplification.
  • Co-branded buyer intent-driven lead generation.
  • Integrated, multi-channel outreach.
  • Results portal.
  • Systems integration.

Key benefits
  • Economies of scale for multiple markets.
  • Economies of scale for multiple partners.
  • Access to skilled B2B technology sales and marketing resource.
  • No wasted sales resource, only follow up high-performing leads.
  • Performance guarantees, backed by SLAs.
  • ROI typically 500%+
  • Additional services can include appointment setting.
In this section
Matchmaking in the marketplace
Matchmaking in the marketplace

Cultivating buyer relationships for mutual reward

Are lead & demand generation losing their lustre?
Are lead & demand generation losing their lustre?

The cat-and-mouse tale of sales and marketing

Share this story

>
Have you seen...
Get in touch

Unlock exclusive updates and special offers! Fill out our contact form to stay connected and be the first to know.