Automated Channel Management

Automated Channel Management™

All the great features and benefits extended to support partner demand generation.  Everything needed to manage lead progression and deliver informed sales conversations with buyers who have demonstrated intent

Who it’s for

• Vendors wishing to support channel partners
• Distribution seekingr additional value and revenue streams

Service Information

• Strategy, creation of sales plays, SLAs and guarantees
• Content creation and delivery
• Data sharing agreements, data management, compliant
• Consistent and persistent outreach
• Multiple content delivery channels included
• Guaranteed ROI and performance guarantees
• Enterprise-grade mar-tech and reporting included
• Sales reporting of lead progression from early to late intent
• Call management for sales agents, visible to all stakeholders
• Fully managed, end-to-end service

Key benefits

• Improve partner performance and maximise ROI on investment in MDF
• Increased campaign performance
• Delivery of high-intent leads that inform better sales conversations
• Continual brand amplification and buyer engagement, 52 weeks a year
• Economies of scale with increased partner inclusion and/or additional markets
• Average cost per lead is £45
• Minimal impact on internal or partner resource