Direct Sales & Marketing teams

According to Forrester, B2B technology buyers have at least 70% of the information they need before they want, or need, to speak to a salesperson. Being front of mind on a continual basis has never been more important.

To effectively engage with these people, it's crucial to understand their research habits and preferences whilst using intent-indicators to understand where they are in their decision-making process.  By maintaining a consistent and relevant presence in the impartial environments they prefer, you can ensure that your brand is in the mix when they're ready to progress their interest with a sales conversation.

Who it’s for

  • Established IT & Security vendors who sell direct
  • New IT & Security vendors who sell direct
  • IT & Security Channel Partners
  • UK & EMEA

    Channel sales and marketing teams see here

Service Information

  • Access to engaged buyer communites
  • Sales and Marketing Strategy and Planning
  • Brand amplification
  • Buyer intent-driven lead generation for your brand
  • Integrated, multi-channel outreach
  • Results portal
  • Systems integration

Key benefits

  • A boost programme for established brands
  • Economies of scale for multiple markets
  • Local resource for start-ups
  • Establish a market presence, quickly and at scale
  • Access to skilled B2B technology sales and marketing resource
  • No wasted sales resource, only follow up high-performing leads
  • Performance guarantees, backed by SLAs
  • ROI typically 500%+
  • Economies of scale for multiple markets
  • Additional services can include appointment setting




In this section
Robust Pipelines
Robust Pipelines

Building a seamless process for success

When First-Contact Sales
When First-Contact Sales

Fails the marketing ROI test

Love at first date:
Love at first date:

Why long-term relationships win over quick flings

Happy sales make business scale
Happy sales make business scale

From frustration to fulfilment

The secret to consistent lead conversion:
Why data quality is the backbone of sales success
7 Truths About Threats to your Sales Pipeline
Is your marketing and sales outreach damaging your funnel?
Is your marketing and sales outreach damaging your funnel?

Ways to build certainty in 21st century pipelines

Creating certainty in lead pipelines
Creating certainty in lead pipelines

6 reality shifts that will help you fly in 2025

Prioritising purpose-driven content over content proliferation
Prioritising purpose-driven content over content proliferation

Why it’s important to growth strategies

Know your CISO: The key to tailoring content
Know your CISO: The key to tailoring content

One size doesn't always fit all

Community-based marketing:  Nurturing buyer-intent
Community-based marketing: Nurturing buyer-intent

A win-win for buyers and sellers

Making it personal:  Humanising B2B sales
Making it personal: Humanising B2B sales

The essential role of trust and relationships in the buying process.

Where's my ROI?
Where's my ROI?

And other MDF conundrums

Get it right for buyers and sellers: The 3 basic needs
Get it right for buyers and sellers: The 3 basic needs

Honest information, smart marketing, and sales support on tap

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