Why your pipeline is starving

Guest article by Shelley Hirst, Director at The Amigos Network

Look at any growing tech company and you’ll find marketing faces the same thing: a pile of expensive tools, platforms and dashboards promising to generate leads, automate outreach, and optimise spend.

Yet pipelines are under pressure, deals are slower, and budgets are being scrutinised more than ever. The disconnect isn’t about ambition. It’s about execution.

Owning best-in-class tech doesn’t mean it’s delivering best-in-class results. And it rarely does when teams are spread thin, data is stuck in silos, and there’s no time to orchestrate all the moving parts.

To build a proper demand engine, one that turns awareness into opportunity into revenue, you need more than tools. You need strategic alignment, consistent execution, and access to audiences that are already leaning in.

That’s not something most early-stage or channel-led businesses can afford to build. At least not without spending £350K a year on headcount, content, media, and outreach. And for established vendors looking for an extended channel to market, they need to know they can trust the results they’re seeing if they choose it.

Pointing the finger

It’s easy to point fingers at the tech, the market, or even the team. However, the deeper issue is structural: businesses attempt to impose enterprise-grade expectations through startup-level resourcing.

It doesn’t work because it can’t. Not at the scale, pace, or cost that modern sales and marketing demands.

The question isn’t "why aren’t we doing more?" The question is, "What if you didn’t have to?"

Change the setup, not just the software

Instead of trying to duct-tape another point solution to the stack, what if you connected directly into a pre-built system that already:

• Reaches communities of over 70,000+ engaged IT and Security buyers every week
• Is growing in reach across the UK, EMEA and the US
• Integrates multichannel content
• Scores every interaction for attribution and intent
• Converts interest into qualified, ready-to-talk leads

That’s what Market Activation™ does.

It’s not another tool you need to learn. It’s a fully operational demand engine you plug into. One built to perform, not just report.

Stop building. Start performing

Our clients get the impact of a £350K/year marketing function with the skills, systems and outreach needed to create a consistent pipeline of high-intent leads for less than a quarter of the cost of doing it yourself or with disparate outsourced support.

How? Because we’ve invested in all the parts, so we can offer it as a managed demand engine. And it works.

You get:

• A strategy and guaranteed ROI for investment
• A proven content presentation and buyer progression formula
• Sales-ready leads from warm, engaged buyers, interested in your brand
• Transparency throughout the process – you see what we see

And we do it without you needing to hire, brief, manage or guess.

If your pipeline feels like it should be doing more, it probably should. But the answer isn’t another campaign or another dashboard.

It’s a different model. Let’s make the pipeline perform.