Solving your lead generation dilemmas

Finding the right customers for your business can feel like an uphill battle

Most times, finding the right customers for your business can feel like an uphill battle. This is why companies often struggle to identify potential clients, generate qualified leads, and drive revenue growth.

It's a common conundrum that many businesses face, leaving them feeling stuck and uncertain about how to move forward.

Ian Brigden, the founder and CEO of The Point Company, started out on a mission to conquer these age-old problems by introducing lead generation services. With a shed as a makeshift office furnished with just a laptop, a phone line, and sheer determination, Ian laid the groundwork for what would now become a global team of experts that successfully assists fellow business achievers in filling pipelines and accelerating revenue.

The dilemma:

You’re a business owner with amazing products or services to offer, but you’re grappling with the issue of reaching the right customers. Even when you’re pouring all your time and resources into your marketing efforts, your tears and sweat seem to yield no results. To add to the lack of expertise and resources, you also lack the time to identify and engage with potential clients. Does this sound familiar? Well, you’re not alone; many companies – whether startups or old-timers in the field – face the same predicament while trying to generate leads.

The solution:

Whether you need help generating leads, setting appointments, or nurturing prospects, we've got you covered. The Point Company is not just another lead generation agency; we're your dedicated allies in driving growth and success. Our Sales Development Representatives are experts in appointment setting and follow-ups, utilising an omni-channel approach (phone, email, and social media) to reach prospects wherever they are. We also perform Ideal Client Profile (ICP) validation and have a dedicated data team that handles Total Addressable Market (TAM) identification and mapping, providing you with a full tech stack to power your lead generation efforts.

Why partner with The Point Company?

With over 15 years of experience and 1000 successful campaigns under our belt, it's safe to say we’ve gained extensive expertise in B2B lead generation. Our team speaks 20 languages, breaking down language barriers and bridging cultural gaps, making it easier to relate to audiences with different needs. To add to that, our impressive 83% client retention rate and 10 million end-user prospect records managed globally are proof that we deliver results that speak for themselves.

What sets us apart is our unwavering commitment to your success. We don't try to force all your needs into one solution – we start with the basics and keep improving your campaign. Whether it’s by getting more calls, new messaging or using different channels of communication, we'll do whatever it takes to connect you with more of your ideal customers. Plus, we provide you with real–time reports, giving you full transparency into our processes, activities, and data – nothing is hidden!

Let's talk!

If you’re finally ready to take your lead generation efforts to new heights, The Point Company is here to accompany you every step of the way! We’ll be your guide to unlocking new opportunities and driving revenue growth. Head to our website to learn more about our services or simply drop us a message on LinkedIn.

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A Q&A with Ian Brigden, The Point Company

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