Communities

Our communities of continually interested and engaged buyers provide a unique opportunity for direct sales and marketing teams to connect with target audiences on a deeper, more meaningful level.

These groups don’t just boost brand visibility, they're environments to foster trust and create a win-win for both buyers and sellers.  That's because buyers get to research both impartial and sales content at their pace, and sellers book meetings with them only when the time is right. with sellers introduced at a time that isn't intrusive.

This doesn't mean a poor excuse for lead generation or a lack of sales opportunity.  In fact you'll achieve higher engagement and conversion rates because of this approach.  By the time you get to speak to a buyer, it will no longer be a cold call or a social sales pitch; the buyer will be at a point of needing to progress into a more detailed conversation because they are satisfied you are of interest.

Think of the cuts you can make to wasted calls and sales time.

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Why build brand circles?

Brand circles built around your business offer a powerful advantage when targeting your ideal customer profiles (ICPs) because these groups are ready to allow you to:

• Cultivate authentic relationships: Engage directly with buyers and decision-makers.
  
  
• Diversify audience engagement: Address the unique needs of different customer segments
  
  
• Enhance loyalty: Leverage global market data to attract and retain loyal audiences over the long term.

With tailored strategies, these micro-communities drive sustainable engagement and position your brand as indispensable to its audience.

A proven methodology for engagement

Whether your objective is to attract buyers through platforms like MYREDFORT or The Cloud Community, or to establish partnerships via ecosystems like TechSellers, success lies in an integrated approach.

Combining advanced tools, rich data insights, and targeted strategies enables you to turn communities into engaged and high-performing sales pipelines.

Benefits for direct sales and marketing teams

By integrating your efforts into these vibrant communities, you can:

• Build stronger connections: Foster trust and rapport with buyers and partners.
  
  
• Drive higher ROI: Focus on audiences primed for conversion.
  
  
• Make data-driven decisions: Use market intelligence to refine outreach.
  
  
• Achieve sustained growth: Create lasting relationships that deliver long-term value.
  
  
• Extend market reach: Create a rich pool of partners looking for portfolio products.
  
  
• Leverage partner relationships: Stay on top of lead progression and increase ROI
  
  
• Maintain visibility: Never lose sight of a lead

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Communities offer more than just a way to engage

Communities fortify your brand’s role as a trusted leader, transforming connections into real pipeline performance.

Our Communities are designed to bring buyers and sellers together for mutual reward.  Senior business leaders in a multitude of different sectors get access, impartial and sales content, to inform their buying decisions at different stages of their decision cycle.  Sellers are introduced when the time is right and they are demonstrating active interest in a product or service. 

All of this is managed under the information they need to inform their, free to air, without hassle after every download.  Sellers get to understand for part of a robust managed service designed to keep you front of mind with buyers interested in what you have to say. 

Communities form just part of a complete and robust methodology required to take account of the needs of both buyers and sellers in modern B2B purchasing decisions.

Ask us how to join ours!