Sales & Marketing Clinic

1. Success

"There are so many confusing metrics, that I’m not sure what success is supposed to look like these days!"

2. Lead Attrition

"We have leads, but they’re not converting."

3. Not enough Leads

"We just don’t get enough good-quality leads from marketing or sales."

4. We spend a fortune

"It’s not that we don’t spend money, but the sales numbers don’t add up."

5. Budgets and Resources Cut

"Now what?  It wasn’t great before!"

6. Shared Goals, Separate Efforts

"It’s like Sales and Marketing work in different worlds."

7. Sales Apathy with MQLs

"Sales teams often show apathy towards Marketing Qualified Leads (MQLs)."

8. Marketing Apathy with Sales Follow-up

"Marketing are frustrated when good leads aren’t followed up."

9. Complications with the Channel

"All of the above is made more complex by working with channel partners."