The Martech Migraine:

Marketing Technology (Martech) plays a critical role in delivering insights across the entire buyer journey.  Without it in abundance will directly impact your sales number.

Most sales and marketing leaders will agree that setting up and managing Martech is a necessary evil, yet the minute it comes up in conversation, there's an urge to press the 'snooze' button. You know you have to do it, but... wouldn't it be nice if it just magically happened? After all, you’re in the sales business, not in the business of wrestling with tech stacks.

Now, if you’re a well-established company with big teams at your disposal, you’ve probably already got this all nicely implemented and working for you. But if you’re a start-up, in growth mode, or relying on a partner channel that doesn’t have the luxury of large teams and big investments, this is a challenge that can dramatically affect your success.

The good news is you don’t have to be a giant to benefit from an enterprise-grade Martech stack. You could have access to a fully managed service that takes care of the complexities, integrating the tools, analysing the data, and optimising the buyer journey.  This frees up your time, money and resource to focus on what you do best: driving sales and growing your business.

Imagine having all the power of a fully optimised Martech stack, but without the massive overhead, steep learning curves, or the risk of wasting time and resources on things that aren't aligned with your business goals. It's not magic, it’s a smarter, more efficient way to scale your sales and marketing.

If that’s not enough to convince you, read on.

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The not-so-glorious truth about setting up Martech

And boy, do we feel your pain because we’ve done it!

The integration maze

To truly deliver insights across the buyer journey, your Martech stack needs to be seamlessly integrated with your CRM, email marketing, analytics, lead scoring, social listening tools, and more, all talking to each other whilst delivering the information in simple-to-understand reporting dashboards.

Getting these systems to “play nice” often requires a team of developers and systems integrators working overtime to customise and configure each tool. Plus, if you're not careful, one wrong bit of code will cause a whole lot of headaches. So, unless you’re ready to turn your marketing team into full-time project managers of tech systems, this is going to take a lot more than you bargained for.

The skills you don’t have (but wish you did)

You’re unlikely to find a one-size-fits-all employee who can be your CRM expert, data analyst, marketing automation whiz, and IT guru. For this kind of project, you’ll need a diverse squad:

• Data analysts or AI tools: To crunch the numbers and pull out meaningful insights.
• CRM and automation experts: To make sure you’re not just collecting leads but nurturing them effectively.
• Developers and IT gurus: To make sure your tools talk to each other are secure (and that you don’t break the internet in the process).
• Campaign managers: To keep everything aligned and drive meaningful engagement.

With all this talent needed, again the cost begins to soar when all you really wanted was a more efficient sales and marketing function.

Eyewatering costs

Of course, ‘free’ or ‘cheap’ versions are available for most tools and are designed to reel you into a bigger spend to get that ‘one’ essential feature or access more licenses. Before you know it, ‘free, but powerless’ becomes ‘an expensive sprawl’.

It’s always going to cost more than you think

When you factor in hiring, training, and ongoing maintenance, the costs of building and managing your Martech stack in-house can quickly skyrocket. Not only will you need to pay for the tech itself (annual subscriptions, licenses, upgrades), but you’ll also have to cover the wages of all those experts who’ll be keeping everything running smoothly. And don’t forget the endless troubleshooting, updates, and training costs. Is it worth it?

The waiting game

Even if you have the best in-house team, you’re still looking at a long timeline before you start seeing meaningful results. Months of testing, tweaking, troubleshooting, and trying to figure out why one system isn’t talking to another. It’s all necessary, but in the meantime, your sales and marketing efforts are stuck in limbo, waiting for that perfect data-driven moment to show up.

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A fully managed marketing environment

If you’re thinking: This sounds like a lot of effort just to get things up and running. Can’t someone just do this for me? Well, yes, they can.

An enterprise-grade martech stack comes as standard as part of our fully managed service with simple integration through to your sales CRM when leads are high-intent and sales accepted.

All the licenses you need in one simple subscription.  Suddenly your entire sales, marketing and leadership team has all the transparency and visibility they need to see ongoing buyer engagement.