The Hidden Challenges Holding Back Sales Success

Raising the Titanic

Demand creation, lead generation, and sales success are more than just buzzwords—they’re essential to your business’s survival and growth. But beneath the surface, there are often hidden obstacles that could be costing you more than you realise.

Our exclusive series of 8 in-depth eBooks is designed to uncover those hidden challenges and help you optimise your approach to demand creation, sales, and lead generation.

Whether you’re struggling with accountability, misaligned strategies, or underperforming tools, our guides provide the practical solutions and fresh insights you need to turn things around.

What’s inside? 
The True Cost of Demand Creation

Uncover the hidden costs of demand creation that could be draining your resources without your knowledge.

View (PDF: 678KB)
Turning MQL Fatigue into Sales Enthusiasm

Find out how to re-energise your sales team and turn stale MQLs into enthusiastic opportunities.

View (PDF: 530)
IT & Security Communities: Connecting Decision Makers and Brands

Learn the secrets to engaging IT and security decision-makers to form stronger, more impactful connections.

View (PDF: 543KB)
Maximising Performance from MDF and Channel Programmes

Discover how to get the most from your MDF and channel programs to boost your ROI without added effort.

View (PDF: 654KB)
Putting Distribution at the Centre of Lead Generation for the Channel

How forward-thinking distributors can play a bigger role in driving value in the channel.

View (PDF: 640KB)
Supercharged Sales with Sophisticated Martech

Is your data and martech optimised to support sales in delivering the results you need The right tools transform funnels!

View (PDF: 585KB)
Accountability for Results

See where accountability truly lies in your sales process and how adjusting it can improve your bottom line.

View (PDF: 571KB)
Telemarketing for Optimal Lead Conversion

Telemarketing isn’t just about volume—it’s about consistency, quality and effective use of data. Myth-busting ways of what’s required for better lead conversion.

View (PDF: 663KB)
Why These eBooks Matter: 

Each eBook provides no-nonsense indicators to help you uncover and address the often-overlooked issues affecting your demand creation and sales process. From MQL fatigue to missed sales opportunities, we’ve got you covered.

The Amigos Network and The Point Company

Two expert teams in marketing and telemarketing The Amigos Network and The Point Company, have joined forces to deliver a market-beating solution that eliminates common points of failure in the demand creation process.

This end-to-end Market Activation™ service empowers B2B tech companies to accelerate growth and optimise their sales funnels, whether they are established brands or just starting out.

Focused on performance, accountability, and ROI, they offer a scalable approach that includes access to highly engaged communities of senior IT and cybersecurity leaders across the globe.

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