Resellers

Extending market reach by purchasing and selling products, facilitating distribution, and increasing accessibility to a broader customer base.

Resellers are businesses that purchase products or services from manufacturers or distributors and then sell them to end-users, often adding value through additional services or support. They play a crucial role in the supply chain, bridging the gap between producers and consumers in various industries, including IT, electronics, and software.

Key functions of resellers

Product procurement and sales: Resellers source products from manufacturers or wholesalers and sell them to end-users. They often leverage their market knowledge to select products that meet the demands of their customer base.

Customer service and support: Resellers provide pre-sales and post-sales support, helping customers choose the right products and offering assistance with installation, troubleshooting, and maintenance. This enhances customer satisfaction and loyalty.

Market reach and distribution: By leveraging their established customer networks and sales channels, resellers can effectively distribute products to a wide audience, increasing market penetration for manufacturers.

Value addition: Many resellers add value to the products they sell through additional services such as custom configurations, bundling products with complementary services, or offering training and consultancy.

Benefits

Resellers contribute significantly to the distribution process by providing localised market expertise, customer service, and added value. They help manufacturers and distributors reach a broader customer base and ensure that end-users receive products that are well-suited to their needs.

By acting as intermediaries, resellers simplify the purchasing process for consumers and support the overall sales and distribution strategy of the producers, facilitating smoother market operations and enhancing product accessibility.