Value Added Resellers (VARs)

Enhancing products with custom features and services, offering tailored solutions that meet specific customer needs, thereby increasing product value and customer satisfaction.

Value-added resellers (VARs) are businesses that enhance existing products by adding features or services, then resell them to end-users as complete, integrated solutions. VARs typically focus on providing tailored solutions that meet the specific needs of their clients, making them a crucial link between manufacturers and end-users in the IT and technology sectors.

Key functions of VARs

Customisation and integration: VARs modify and integrate products to suit the unique requirements of their customers. This can involve software development, hardware customization, and system integration, ensuring that the final solution is ready for deployment.

Consultancy and advisory services: They offer expert advice and consultancy services to help clients choose the right technologies and solutions. VARs assess business needs and recommend tailored products and configurations.

Installation and implementation: VARs provide on-site installation and implementation services, ensuring that the technology solutions are correctly set up and optimised for performance. This reduces the burden on clients and ensures a smoother transition.

Ongoing support and maintenance: They offer continuous support and maintenance services, including troubleshooting, upgrades, and training, helping clients maintain optimal performance of their technology investments.

Benefits

VARs deliver significant value by offering customized, end-to-end solutions that meet specific business needs. This personalised approach enhances the usability and effectiveness of the products, leading to higher customer satisfaction.

Additionally, by providing comprehensive support and maintenance, VARs ensure that clients can maximise the return on their technology investments. Partnering with VARs allows businesses to access specialized expertise, reduce implementation risks, and achieve better operational efficiency.